Gifts and Calendars
A well known national retailer asked us to originate and implement a 4-sided display for their line of books, journals, calendars, gifts and other seasonal products. The challenge was to design a unit that could be justifiably used in retail environment year-round regardless of the type of merchandise displayed.
We invented a universal 4-sided spinner with 5 multifunctional shelves on each side. Each shelf has built in features that can be easily reconfigured to fit various marketing requirements and changing seasons: spring, summer, fall, and winter. The unit is fully functional and useful throughout the year for a variety of different sized seasonal goods, which can be adjusted to different modes: In-Season, for merchandising calendars, books, journals and other flat profile merchandise; Off-Season, for 3-D merchandise with larger foot print; and Peg-Board, to merchandise products that are designed to be hung off the peg-hooks.