Snacks & Confectionary
Frito Lay Tostitos-Premium End Cap
For the Frito-Lay Tostitos Display, we were to come up with an end-cap display that boosted visibility of the product and that fostered smooth travel/transition around the aisle.
To meet this client’s needs, we invented a 3-sided End Cap consisting of 6 adjustable Front wire shelves, 12 Side shelves, and complementing Header. Semi-circular footprint of the End Cap allows continuous product presentation visible at wide angles to customers approaching. The shape of the Header echoes the outline of the footprint of the Front and Side shelves. Wooden trimming introduced on the Header, Price Channels and dividing Mullions augment the premium look of the merchandiser.